Have you ever been swayed bye marketing?

[sapphi_snake]

TRios_Zen said:

sapphi_snake said:

TRios_Zen said:

 

If you go back far enough, your decision was likely influenced somewhere by marketing.  Think about it: if you played the game at a friends house, but remembered the brand name of the console or the name of the game, well that is marketing.

If your parents took you before you had any concept of what a video game was and showed you two consoles, you would likely pick based upon which box design/art you liked.  That's marketing.

In modern society it really is everywhere.

No, it's really not. Unless my fried was employed by the company to create publicity for their products, then it's not marketing. Traditional marketing means companies taking action to create publicity for their products and make people want to buy them. You're stretching the definition of marketing/advertising way too much.

Believe me when I say I never pull the education card as I know how easy it is to claim, "I have PHD!" on the internet (I don't), but in this case I do have some education behind me when I say, that Brand development is ABSOLUTELY marketing.  Companies spend millions of dollars in developing Brand name recognition.

Additionally, "word of mouth" advertising is the best kind of advertising for a company, because it's free.  For example if I am not employed by Sony, but I spend a ton of time trying to convince you to buy a Sony product (just because I like them); I am absolutely marketing for them.  The definition of marketing does NOT include a "must be paid for" stipulation.

Now if you are saying, you lived in a world where you never heard of videogames before (via commercials, word of mouth, etc) and just happened by a friends house who didn't tell you how good a game was, just let you play it without saying a word, and you tried to remember the name of the game itself (becuase you've never heard of them before...) then yes, you are correct, you are free of marketing's touch!

You're right though about "word of the mouth" being actually considered advetising, though in my honest opinion I think that that should not be the case in every situation (mainly situations in which companies do not put a conscious effort into generating "word of the mouth").