Worldwide up!

[Viper1]

For those questioning the MS marketing budget timeframe for Kinect, the $500 million is for the launch only.  This includes standard marketing avenues plus deals for 400 million cans of Pepsi and Diet Pepsi, 60 million cereal and snack packages from Kellogg's, major Burger King promotions, Youtube home page marketing blitz, major ad spending on Nickelodean, Disney, Dancing With The Stars, Glee, People and InStyle magazine, a large Times Square launch event plus hundreds of staffed Kinect demo kiosks.  All that money has already been spent.

Don't forget they spent $100 million on the Halo 3 launch.