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In reality, if it is true good for them. M$ was intentionaly dragging this thing out by taking exclusives away. BD is the better format and should win. Good for the BDA for bucking up and taking the steps to kill this stupid war and beat M$ at there own game. There is no need for two formats. All it does is create confusion and stop people from changing over to HD at all. Apple will be including BD drives in the products now as well, so HD-DVD should be out of our hair by the end of the year. Now I just hope M$ was dunb enough to put a HD-DVD inside there new SKU so they lose even more money and we can get rid of that POS 360 as well.