It's neither hyberbole nor hype in my book. If you have Gold and a Sky sub you can watch you SKY programmes streamed through your 360. I do it and it's great but TBH I'm not sure why it's being called out as something amazing. If you have SKY and a 360 why wouldn't you use it? It's like getting excited about lots of people with PS3s using iPlayer from BBC...
The only story element is that for some odd reason they misjudged demand, which I still find perplexing. The number of 360/Gold owners who already pay for Sky must be high - why wouldn't they use something useful for no additional charge?
Not trying to downplay it, like I say I use the service and it's good - but it's really a no brainer it would be popular.
Try to be reasonable... its easier than you think...
