mchaza on 27 December 2010
well, sometimes the small time devolopers/publishers or even the big publishers might not want to risk millions on an title or cant afford to put out an console title so they go to one of the big 3 and ask if any want to split the bill and help with marketing. For example Game X is going to cost an 20 million to make and its an new IP. Publisher goes to SONY and asks if they want to split it, SONY gives 10 million. Game goes exclusive, SONY promotes it at E3 or other trade shows, game gets publicity as an exclusive and the fanboys love buying games that others cant have.
And one game that had the above situation was this years Heavy Rain.
Exclusives are all bad.
Of Course That's Just My Opinion, I Could Be Wrong
