Given that the PS3 likely has more functional units in circulation than the 360, it's doubtful the PS3 needs any assistance at all actually. It had a slow start, sure, but Sony wasn't replacing boxes by the hundreds of thousands if not millions, for what, the first 2 or 3 years of it's existance like the 360? Anyone who looks at the 360's sales 'numbers' and see the 360 in a lead, is really forgetting how many units Microsoft had to fork up to replace bricked consoles. We're talking what, a 30 % failure rate for 3 years, at least?? Yeah, Microsoft shows units shipped in their earnings data also folks, not sold.