justinian on 23 December 2010
With the possible exception of the iPhone all Apples ventures are into very new markets.
The iphone introduced the "app" to the general public and that was the "new" thing. That was their wii-remote. How many people in the world knew what an "app" was before the iphone? Even the word suited "app"le.
The gaming market is mature so I really don't see Apple competing head on with the other three.
They make good money from games sold by the itunes store and I personally think that is where their interest will be.
More game friendly devices but not a full blown home console. I don't see Apple releasing a game on DVD or BR - except for iMac etc., of course.
