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It has to do with supply and demand as well as greed from nintendo. Super Mario Galaxy has stopped selling, yet with each subsequent Mario game being released, there is a chance that might spark new sales. Also new consoles are being sold each year, and it has an 80 million userbase if i'm not mistakend. So chances are nintendo is being greedy, and want the full $50 dollars, rather than lower the price. Also about supply and demand, If nintendo ships too many copies of said game, and the game ain't selling, retailers tend to lower the price (looks @ metroid prime 3, metroid other m, wario land: shake it, even new super mario bros and mario kart wii were selling @ 34.99 during summer).