Warner Bros. Announces Exclusive Suport of Blue Ray.

[LordTheNightKnight]

Jandre02 said:
People are aware enough about High-Def formats, its word of mouth and advertisements that change things.

At the end of this year when lots of people will be upgrading there TV's they will be getting HDTV's. Retailers will let them know that Blu-Ray is the ONLY high def format disc, and will bring out the power in their HDTV's.

With one single format, HD discs can now finally come down in pricing, and take off in sales.

(The PS3 will drop in production costs as well )

http://www.engadgethd.com/2007/12/31/hdtv-owners-holding-out-on-format-war/

Ready for your fortnightly (give or take a few days) dose of analyst conjecture in the drawn out format war? According to new numbers from NPD Group, just 11-percent of HDTV owners surveyed "strongly intend to buy a Blu-ray or HD DVD player by next spring," and moreover, nearly 75-percent of those consumers noted that standard DVD was "good enough for them." Ross Rubin, director for industry analysis at NPD, even went so far as to say that both players may "emerge as a premium, luxury item," rather than a successor to DVD. All in all, we'd agree that the average joe / jane isn't apt to pick a side in a deadlocked battle when prices are still comparatively high (for players and titles alike), and considering that the war is still so close after 1.5 years of feuding, it seems increasingly likely that a bona fide winner may not actually emerge. 'Course, we tend to think that one side will eventually gain the upper hand, but as of now, your guess is as good as ours as to which camp that will be.

There it is. DVD is the obstacle to HD movie adoption, NOT this format war.