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I'm a bit flabbergasted with some of the responses on this thread. First and foremost, this is most definitely a blow to Toshiba, HD-DVD, and just the new hi-def war in general. I don't think you will see movie sales rise dramatically the next few days, but you shouldn't be surprised if that ratio now starts to increase more between Blu-ray and HD-DVD in time.

And for those who throw in DVD as still being "king," yes, yes it is, but what, DVDs started to cost below $100 overnight? From the getgo, people started to buy DVDs? Also, aside from VHS, what else did DVD have to tango with?

Also, this really isn't a three-way dance as people tend to think: It's two southpaws fighting for a chance to get a shot at the champ; sorry, I know that's a corny analysis. The thing is neither has the unanimous studio support, neither has the backing from all electronic makers, neither are below a good value for consumers, and there is market confusion regarding the two. When everything starts to fall in place for one of the two, then can we truly analyze if the hi-def format is pulling its own against DVD.