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Well writen article Squiliam , i am in this theory too. Business is business and its very difficult for fanboys to understand the real reason why a company use a marketing tactic for its future plans. So fanboys are using speculations that is line with their believes. Thus , very possible the "brains" in that marketing-stragetic plan even using (for their favor) the inability of fanboys to realise the real purpose behind a giand corporation movement.