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Cobretti2 said:

Please the game is average at best:

1. too short.

2. black and white doesn't appeal to many people (it is a unique crowd thing).

3. no advertising.

etc..

look at other average games on PS3 or 360 they would have similar numbers.

Madworld did have television ads, and I'm sure it had magazine/internet/etc ads as well.  It wasn't a massive campaign, but I doubt a huge advertising budget would have done much for sales compared to the extra expense.