kowenicki said:
I think the point he is making is that the 500m ad campaign isn't unusual in this industry in this quarter. |
no, he seems to be pointing it out as unusual as he is implying that they are overhyping kinect. However, the fact is that it isn't unusual, it is actual about the normal amount of money spent by all 3 companies (sony, nintendo, and microsoft) in advertising their products durring the holiday quarter.
So, to be quite honest, microsoft isn't really "overhyping" kinect. Unless you want to say Sony is overhyping the ps3 and Nintendo is overhyping the wii as well.







