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PS3beats360 said:

720 that is the most illogical name I have ever heard. How could you possibly market a system with such a ridiculous name? 720 of what exactly? 

PS4 is a logical successor to the PS3. PS4 sound like the winner of the next console generation. 

Nintendo will have a level playing field next generation, the score is reset back to zero. The casual motion control advantage has been nullified. 

The winner of the previous generation goes in as favourite just like the winner of most sport club competitions. But the top dog is the hunted and the competitors will be fighting harder to knock off the top dog. 

Console wars don't start on a level playing field and the score isn't set back to zero.  Certain companies (for next gen Sony and Microsoft) have more of an uphill battle than using this example Nintendo.  Nintendo's brand name is much more powerful than it was in 2006.

This is clearly illustrated by the next gen handheld 'war', as far as we know the 3DS could completely do a Virtual Boy and flop, but it has must less of a struggle than the PSP2 or what the DS had in 2004-2005.  The 3DS has the 'DS' brandname and excellent third party support.  The 3DS has these innate advantages and it is down to how it uses these to gain/keep market share.