What if Apple enlisted help from all the major third party publishers when designing the system. So it's easy to program and has none of the bottlenecks of their current gen competitors (RAM, Disc Drive speeds,etc).They make exclusive deals on some AAA titles (or at least timed-releases).Use digital distribution to offer publishers higher profit margins from games ($30-40 instead of $10-30 because of reduced overhead from super low liscensing and bandwidth usage fees) and lure in customers by selling digital copies of titles sooner (days or weeks before physical copy) and for cheaper (50USD instead of 60).
Of course, they'd have to price the system at 400USD or less for the most barebones version and they could'nt come out with iGAME 2nd Gen 18-24 months later. I know there are a million ps3 and 360 sku's but aside from the silm verisons being more efficient, there aren't any major internal advances (like more Ram or a whole new CPU/GPU).
