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Michael-5 said:

NA will never be as heavily brand dominated as Japan, but since the region sells about 5 times as many consoles, a smaller difference in sales ratio will still lead to a big difference in sales. Currently the 360 has a 10 million lead in Americas, but PS3 only has a 4 million lead in Japan despite the 5:3 vs 5:1 domestic selling ratio.

MS dominates UK, the largest seller of consoles in Europe, PS3 dominates Iberia, Other Europe, Middle East Africa and Asian. The other regions show roughly similar sales between 360 and PS3.

My point about EMEAA is that, if they developed a gaming portfolio more suited towards EMEAA gamers, and advertized more heavily in that region, it would improve 360 or future X-Box sales drastically. If Ms could somehow manage to push equal sales to PS3 or the future Sony unit in EMEAA, MS sales should be above Sony sales by a larger fraction then now. Thats the only point I was trying to make. By beefing up the Forza brand, that would be a good way to attract the EMEAA gamer better.

Next generation will likely be very different from this one. Did you honestly expect Nintendo to be the best selling console when they announced the Wii? Things change, and we simply do not know what the PS4, MS successor, and Wii successor will be like. Assuming similar circumstances to this generation, an alligned launched with the PS4 and X-Box successor could encourage higher PS4 sales, however I really doubt Sony will release a PS4 early enough to do that, as it would be hard to justify the upgrade since the P4 will likely not be too different structurally (graphics, processor, blu-ray).

MS will likely have an easier time grpwing sales then Sony, and MS is almost garenteed strong sales in the very large Americas region. As long as they can post strong EMEAA sales, which would be easier then Sony posting strong Americas sales, MS could really grow next gen.

That would be sad in my opinion, as I really dislike the Microsoft company, even though the 360 is sweet. Japanese quality, and methodology, is in my opinion, better.


360 also released first and cost damn near half the price, plus MS spent much of their focus on that one market while Sony caters to the world. 

Sony has now out sold MS in Europe even though it launched later and at a much higher price.

I think most people doubt any one of them will rush with the next gen, to much money is to be made of the current one none of the big 3 is in a rush to spend billions for new hardware.  PS3 was only delyaed due to BR, no such reason will exist next gen.  Also Sony is more then capable of supporting two consoles, history shows that. 

Actually MS will have the hard time maintaining sales, lets not even get into growing them.  This gen they lucked out with PS3 delayes and price and the fact wii was so differant that they only were truely competing vs Sony.  

Xbox share will decline next gen, they wont have the favarable circumstances they were blessed with this gen.