Machiavellian said:
What a lot of people do not understand is that retail agreements can be complicated. First is that all stock a big chain like gamestop gets doesn't have to be paid by the retailer. GameStop can have an agreement to purchase a certain amount of stock but Sony can ship more if they want. If GameStop bought a lot of stock and do not sell it, they can send it back to the manufacture for a refund. This is why shipped numbers do not mean that Sony or even MS sold that much to retailer since overshipped product can be sent back. |
To be honest, I'm not an expert. But does sending products back actually make sense? Wouldn't it make more sense to keep these things in stock, sell it over time and not ordering new units of that product at the same time? I mean, shipping costs could be reduced by doing that.
Anyway, some people seem to think that Sony can easily ship millions and millions of units without any retailer wanting them, and that is just nonsense.
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