EA: Apple can challenge Sony, MS in console war

[Baalzamon]

Gamerace said:

Killiana1a said:

Interesting theory, which I have an opinion on.

Apple is not a stupid company by any stretch. I believe they are smarter than Microsoft when it comes to computers. Microsoft just has the advantage of colluding with Dell and other computer hardware creators to include Windows and Office in almost every single PC. Apple not having this collusion has profit margins that are higher, puts out the most desired consumer electronics in the US (iPhone, iPad and on), and has basically taken a lot of money from Nintendo DS software sales due to the success of iOS games.

Looking at Apple's culture as a company, the one persistent thing is that they have always come from the "Everyone underestimates us, we are David to Microsoft's Goliath, and I am the little guy with a chip on my shoulder" culture. Many would take this as Apple becoming the modern day Sega. In light of their products, Apple is more in tune with the American family than the counter-culture teenager whom Sega appealed to in the 1990s.

For these reasons, I don't think Apple would ever compete head-to-head with Microsoft and Sony. I think Apple would go for Nintendo's core "family friendly" market in the US. Taking a look at the demand for the iPad, iPhone and their computers amongst dads, moms, kids, and college students, Apple would give Nintendo a major run for it's money in the US market.

If anyone should fear Apple in video games, it is Nintendo. Apple is already mucking up their hand-held monopoly via iOS games. Apple would do the same to any Nintendo console if they jumped into the console market.

 

This is right.   Apple probably *could* buy EA or such and give MS & Sony a run for their money but...wait... what money!?  They've both lost more money on console gaming than they've ever earned!   There is simply no way high-profit Apple is going to step into those already bloody waters only to lose money too.  Even a win would be considered a loss by shareholders.

They would definitely go after Nintendo's billions making expanded audience and seek to expand it even further.   I'd expect them to come out with a system 'core' gamers consider underpowered and overpriced but that would be super accessible, ultra-cool and sell millions at a price that would make Sony weep in envy.

Wait, you think Apple will provide a console that will make Sony weep (do you mean because its so expensive?  You realize that everything Apple costs more.  Apple computers cost more, Apple mp3 players cost more, Apple tablets cost more.  They won't come out with something cheaper.