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I read some of the comments about a "mascot."  Why?  The two franchises I love from Sony are Ratchet & Clank and Sly Cooper.  But then I think of my 55" and 32" HDTV's, HD a/v receiver, speakers, subwoofer, DVD player, digital camers, VCR, iMac, Cell phone, iPod, DirecTV HD receiver, etc., I don't think of a mascot.  So why should I associate a mascot with a game console?  Even with Nintendo I don't always think of their consoles with Mario.  Gaming to me is just as important as the rest of my electronic, mature.  And yes, Ratchet & Clank and Sly Cooper are MATURE.