EA: Apple can challenge Sony, MS in console war

[DonFerrari]

Killiana1a said:

Interesting theory, which I have an opinion on.

Apple is not a stupid company by any stretch. I believe they are smarter than Microsoft when it comes to computers. Microsoft just has the advantage of colluding with Dell and other computer hardware creators to include Windows and Office in almost every single PC. Apple not having this collusion has profit margins that are higher, puts out the most desired consumer electronics in the US (iPhone, iPad and on), and has basically taken a lot of money from Nintendo DS software sales due to the success of iOS games.

Looking at Apple's culture as a company, the one persistent thing is that they have always come from the "Everyone underestimates us, we are David to Microsoft's Goliath, and I am the little guy with a chip on my shoulder" culture. Many would take this as Apple becoming the modern day Sega. In light of their products, Apple is more in tune with the American family than the counter-culture teenager whom Sega appealed to in the 1990s.

For these reasons, I don't think Apple would ever compete head-to-head with Microsoft and Sony. I think Apple would go for Nintendo's core "family friendly" market in the US. Taking a look at the demand for the iPad, iPhone and their computers amongst dads, moms, kids, and college students, Apple would give Nintendo a major run for it's money in the US market.

If anyone should fear Apple in video games, it is Nintendo. Apple is already mucking up their hand-held monopoly via iOS games. Apple would do the same to any Nintendo console if they jumped into the console market.

The DS is doomed confirmed?

Apple is the David? Maybe 20 years back in time.