Reasonable said:
Funnily enough I've finally seen some adverts in UK post launch. I wonder if Sony has decided to let it launch relatively quietly (from a marketing viewpoint) then spend the money to try and double dip for Christmas in EMEA by using post launch marketing coupled with gift purchasing to drive a second spike. I mean, GT5 should still see good sales in EMEA until 25th, but it does feel like the marketing push is only beginning now rather than prior to launch. I can never make head nor tail of Sony marketing strategies TBH. They always seem to fox me with how they go about it. Apart from KB ads in US. Those are good, clear and consistent. But elsewhere? Hard to fathom. |
I think they randomizely choose which game will be advertised in launching or after... this is how i can explain GT5 not having none and MNR having long before (maybe because is a new IP based on the sucess of LBP).
KB in US just the week before and Pre-order really staled i can see with WW advertising it rising and maybe being flat over the Holiday selling just a little lower than FW (with th normal fall expected), perhaps hitting 5M WW to the end of the year, 8M 2011 and 10~12M LTD depending on how long take to GT6 launch and bundles.
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
http://gamrconnect.vgchartz.com/post.php?id=8808363
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"
http://gamrconnect.vgchartz.com/post.php?id=9008994
Azzanation: "PS5 wouldn't sold out at launch without scalpers."