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But how do you make money off a team that keeps on being the laughing stock of the NBA for years, specially considering that in the same city you have a team that not only is increidibly succesful but it's also by far the most popular team in the NBA (at least internationally, Lakers and Kobe are by far the most recognized outside the US)? Considering how more successful teams lose money, I simply can't see how the Clippers would gain something by sucking constantly when you add the factor that it's not like you're forcing the city to rally behind you because "it's the only team we have and we gotta support it"