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Coca-Cola said:

50% of move?  that is not just better than expected, it did awesome in its first week.

Let's hope it'll continue to sell, but I doubt it.

Great awesome sale for first week giving a tiny little ray of hope for xbox360

It IS great, absolutely.  My reservation is that basically all of that could be pre-existing users.  Still great, but I'm sure MS would prefer greater market penetration.