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1. She's considered pretty by most people. 

2. She has a distinctive way of singing/talking, which is very conducive to singing along, which most good pop songs should do.  The personality she gives off is essential I think in this case. 

3.  Her beats are admittedly catchy, which is very important. Her lyrics are meh, but again they are fun and sound good. 

4.  She reminds me of a more hip, punk pop Cyndi Lauper lmao.   Her song "Your Love is my Drug" has a hook that reminds me of "Girls just wanna have fun." lol