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If it's a Sony then all the following Full HD models are considered to be at the top and a good value for your money

(from the most expensive with more spec to the cheapest)
KDL 40X3500 > 40W3000 > 40D3000 > 40V3000

If it's a Samsung

The LE40M91 is a good TV though a little overpriced for its capacity, therefore I'd recommend the LE40M73BD with roughly the same spec but with a lower price

The Samsungs are also known for having slightly saturated colours.