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kowenicki said:

Interestingly in the two national newspapers I have read this morning, the game that is getting the press, and very good reviews in both, is NFS....

GT5 doesnt even get a mention.  No ads either... why is ther zero advertising? no press? no tv?  I find this a very odd approach for Sony to take with its biggest franchise by far.

I find is pretty logical given what we know.

The release date was up in the air, advertising a date and missing it would have been retarded and a waste of cash.  It also would have pissed of and compfused the average consumer.  

Theyt don't need pre release ads for it, it will sale millions regardles.

And they dont need to push it ealry hard, alot of publisher do that so they sale a lot before reviews kill hype.  GT will get great reviews there no need to push sales hard early due to feer of bad press and word of mouth ruining them later.

Also early GT ads will be directed at car guys, commercials on Speed tv ads in car mags online ads on car sites.  More casual oriented targeting will come later in dec during NBA or NHL games, stuff like that.