They're trying to build a respectable foundation from which to launch their next console. There is absolutely no doubt that they will come in last in Japan this gen, and probably even next gen. But if their efforts this gen lead to selling 7 million there next gen, it will be worth it. Think about it--they are holding their own while they basically only have 2 countries to Ninty and Sony's 3. Even if they came in third next gen in Japan, they will almost certainly at least double what they do this gen (I believe the 360 has already outdone the original 'box's total sales in Japan?)







