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Multiplat releases are good only for must-have games, like COD or AC. All the other games take much more attention if they are exclusive, so they actually benefit for not being multiplat. Let's take Bioshock: Bioshock 1 was a hit on the x360 and it was timed exclusive (one year or so), while on the other hand Bioshock 2 which was multiplat was a half failure on both x360 and ps3. Heavy Rain was a success, but it was also a hyped and discussed exclusive. The same goes with Alan Wake, if it wasn't an hyped exclusive it would go the way of Enslaved or other Action/Adventure new IP's.