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Hero_time88 said:

If they had pushed the PS3 version of FFXIII more by giving it also some exclusive commercials and some bundles, i'm sure that part of those 1.5 million units would just have gone to the PS3.

Likewise, if they'd released the 360 rev day and date in Japan, the game probably would've passed 2m overall (and met expectations).  SE decided to go with Sony/MS incentives instead in each region, so hopefully it paid off for them overall financially.