NYANKS on 15 November 2010
| psrock said: Sony has really expanded their focus in latin America, they know they won't beat 360 and wii in the big markets like US and UK, so they go in the smaller ones and create a whole new market. Believe it or not, Sony is cementing these areas the same way they did in Europe. |
Sony is utilizing sound military strategy. If you can't defeat your enemy head on (U.S.), surround them and attack from all directions rofl. Japan, an edge in Europe, Latin America, hopefully China....
Seriously though, this will pay off for them later on. They seem to be putting a lot of effort into expanding markets. Hopefully they build some brand loyalty, like Europe.
