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General average gamers to hardcore games will know about GT5 for those who even casually surf gaming sites. But casual gamers who are not into features will only look at marketing and the surface of the game. Hence marketing is important. These gamers might want a racing game but they are not aware of the features or they just cant be bothered and want a good racing game. Having too many technical features might just put them off.

A good marketing to simplify the technical features(meant to satisfy average to hardcore gamers) into attractive outlines will attract these casual gamers.