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Reasonable said:

So as ever it's shades of grey vs black and white.  I do think story can result in longivity in sales, just not quite as often as MP and DLC and a big brand franchise currently, particularly in the Western markets.

I personally prefer story/narrative driven games, so I hope they stick around.

I am curious, from a business perspective, if the videogame industry is best served throwing more and more money into increasing the production value of the storytelling side, in order to get people interested in a game.  Like, hiring the cast they did to being in a Call of Duty title, is it worth it?  Or would the money be better spend on adding more gameplay modes, polishing graphics, and tweaking things such as AI?  I have seen a drive to push more and more the Hollywood angle to games, to try to make them more like a movie-like experience ("movie-like" was a term I was going to use for storytelling) when adding all that drives up the costs a LOT.  For example, the new Star Wars MMO is clocking in at a MONSTER price tag ($300 million plus) in development.  They are adding things like giving every NPC in the game a voice, done by voice actors.  This is likely for immersion effect, and improving the storytelling side of things.  Is it worth it?