The general consensus of more casual and non-gamers in my field of reference is deciding to wait. People want to see how it's selling before they jump on it. They want to know that the device has a future and the only way they can tell that is if it is selling well and looks like companies will want to invest in it.
I've shown them articles on sales and commentaries of developers who are committed to bringing at least one game to the device. Doing this has actually sold a few people on the device. I've also had a few people approach me and ask me what it was and what they needed in order to get involved with it. So there is talk out there and a lot of people are curious. Considering its selling pretty well up here in the GTA and surrounding regions, it's only a matter of time before the mainstream media starts providing it with coverage as a hot holiday item and sales REALLY pick up.
It's similar with my experience with the Wii. At first people weren't really sure what it was. They just knew it was not like general gaming and that Nintendo was behind it. Once I provided them with info and answered some questions they started hunting for one.
