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Antabus said:

Yeah. If I buy a game from a retailer, I don't want to install some advertisement service with it. Remove forced steam installs from retail games and everything is fine.


Advertisement service? Jesus.

The installs are 'forced' because the publisher has chosen to use Steamworks, which offers a whole shitload of free services saving them development money and adding value for customers. Valve sells GfWL enabled games on Steam without crapping themselves that users are going to be installing the GfWL client and being exposed to Games on Demand. Again, if retailers are so bothered that customers are going to be seduced by Steam, then they need to come up with more compelling offerings or get out of the way as they're starting to look like dinosaurs.