By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Seece on 12 November 2010
Edit Thread
kowenicki said:
Demotruk said:
kowenicki said:
Demotruk said:
  • It is a budget for a longer period of time
    		•


    Do you have any evidence of this? I've looked through news reports, and they are all either unspecific or they say it's for the holiday season alone. Where was it said that it's over a longer period of time?



    Can you find the xmas marketing budget for Nintendo and Playstation please... I doubt you will see much if any difference.  Sony will probably be higher.. they have more territories to cover.

    They don't show them in their financials, but big marketing campaigns from Sony and Nintendo tend to be more than an order of magnitude less than that. Considering that Sony NDD entire costs over the christmas quarter last year were $2 billion, and that includes Vaio etc., the burden of proof is definitely on you if you're suggesting they spend something like quarter of their costs marketing PS3/Move etc.


    Of course they show them.... its in their P&L

    Found it:

    Nintendo spent $461m in the six months to Sept 2010... the QUIETEST time of the year.   

    Edit..

    and oh look Nintendo spent about 450m to 500m dollars in the three months leading up to December 09. 

     

    I wonder why everyone and their mother is banging on about $500 mill Kinect Advertising when you see stats like these :/