Kinect components cost $56 / £34

[Demotruk]

kowenicki said:

Demotruk said:

kowenicki said:

Demotruk said:

It is a budget for a longer period of time

Do you have any evidence of this? I've looked through news reports, and they are all either unspecific or they say it's for the holiday season alone. Where was it said that it's over a longer period of time?

Can you find the xmas marketing budget for Nintendo and Playstation please... I doubt you will see much if any difference.  Sony will probably be higher.. they have more territories to cover.

They don't show them in their financials, but big marketing campaigns from Sony and Nintendo tend to be more than an order of magnitude less than that. Considering that Sony NDD entire costs over the christmas quarter last year were $2 billion, and that includes Vaio etc., the burden of proof is definitely on you if you're suggesting they spend something like quarter of their costs marketing PS3/Move etc.

Of course they show them.... its in their P&L

Found it:

Nintendo spent $461m in the six months to Sept 2010... the QUIETEST time of the year.   

Edit..

and oh look Nintendo spent about 450m to 500m dollars in the three months leading up to December 09. 

 

That's across two platforms, so MS is doubling Nintendo's quarterly marketing spend on Wii and more than doubling their launch campaign spend for Wii ($200 million) on Kinect alone.