Kinect components cost $56 / £34

[greenmedic88]

Demotruk said:

It is a budget for a longer period of time

Do you have any evidence of this? I've looked through news reports, and they are all either unspecific or they say it's for the holiday season alone. Where was it said that it's over a longer period of time?

Assumed. I don't think there is any evidence to support "for a longer time" which is what, until the end of Q4 2010? Q4 2011?

Generally speaking, announced marketing budgets for a product cover the initial sales period, but I'm sure there will be those who assume that in this one special case, for the sake of their argument, that budget covers marketing costs for anywhere between now and the end of this year until end of the product cycle.