Windows Phone 7...

[heruamon]

Mistershine said:

I thought the $500,000,000 was for Kinect?

It was suppose to be $1 billion...500 each.

http://techcrunch.com/2010/08/26/microsoft-half-billion-dollars-windows-phone-7/

"Microsoft has been offering financial support sometimes in the form of revenue guarantees to developers so that there will be enough apps in its store at launch, according to Microsoft senior product manager Anand Iyer"

Something isn't adding up to me...It take a few programmers a week at most to do an app, and given how easy it is to work in WP7, that's probably VERY conservative.  There were NO PROMOS for the phones on launch, so again, I think this was a smoke screen by M$, since I've seen zippo of this cash being spent.  I can assure you, COD has received a ton more ads, and they didn't spend anything near $200 million.  Just think about blocknuster movies...$85 maybe 90 million in promo budget.  The same goes for kinect...I've seen nothing over the top, and while I don't watch alot of TV, I do watch sports, and there weren't alot there.  I actually saw more AC:Brotherhood ads than Kinect or WP7.

http://mediamemo.allthingsd.com/20101018/microsofts-billion-dollar-media-bailout-plan/