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theprof00 said:

Is this a standard measure for determining accuracy?

EDIT: ah nevermind the questions about the formula, it's an average to smooth out bias towards under and over predicting.

I've been wondering a little about it myself. I'd heard that stock markets use a system where a 2% increase on day one and a 2% decrease on day two brings you on exactly the same value. While when you would normally use percentages it would be 100*1,02*0,98 = 99,96.

I searched for it and a site told me it is: (new - old) / ((new plus old)/2)

So I compared its effects to our own equation and it seems they are pretty much the same for the range: 50% underpredicting to 100% overpredicting.

More extreme under and overpredicting does show significant differences

 

Take real sales at 100

if you had predicted 0 or infinity our method results in infinity points while the other method results in 200 points max.

This other method penalties bigger mistakes in predicting less hard.