Why doesn't Sony use their Cat Mascot (Toro) in the West?

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De85 said:

As others have said, way too Japanese.  If they pushed something like that as their mascot in the west they would lose a huge chunk of the CoD/GTA type fanbase to the 360 because of the perceived image of the PS3 vs. 360.

i don't think so, those guys would just ignore it, Little big planet haven't changed the way those guys see the PS3.