Why doesn't Sony use their Cat Mascot (Toro) in the West?

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Rath said:

It's kind of weird that Sony doesn't have a mascot in the west. Crash was cool until he got screwed over by bad games. Spyro would also have made a good mascot, but the same thing happened to him.

I mean, Nintendo has three big mascots (Mario, Pikachu and Link), MS has one (Master Chief) but Sony seems to be lacking in any instantly recognizable character. I suppose the closest they have is Kratos?

lately its just Sackboy

but they do have more, they don't use them for some reason.

Daxter , Ratchet , Sly Cooper , and bunch or others.