Xbox 360's Kinect Will Be 'Sold Out a Lot,' says Ubisoft
Microsoft is pushing their new Kinect camera system hard, with a massive campaign and a launch event in Times Square to kick things off. Publishers seem excited by the device's prospects, and Ubisoft in particular is a huge believer in the motion camera. Speaking to IndustryGamers, Ubisoft's SVP, sales and marketing, Tony Key commented that Kinect will likely be quite difficult to get this holiday season because the demand will be incredible.
"We’re supporting this system in a big way. We believe in it, and to be blunt about it, depending on how fast Microsoft can make these units and replenish these units, we believe that the Kinect is going to be hard to get. It’s going to be sold out a lot this holiday season," he said. "We try to project how many units of the hardware will be in the marketplace. We know how many they’re making. We know how many they’re telling us they’re making. What we don’t know is the demand for that. We believe they’re not making enough to satisfy demand, not by their own choice, because they’re making them as fast as they can. We’re optimistic that the attach rate of Kinect will be really good to the launch titles because the machine, the hardware, is cool, and that it will be selling out a lot."
He continued, "We’re there with three launch titles. We want to support Kinect; we think it’s good for the industry. We think it could be really good for Ubisoft. We’ve believed in 3D camera technology for a long time. We’ve been working on 3D camera technology for many years and even years before we ever even heard of Natal. We’ve believed in this tech, we’ve been doing research. We’ve got an experience level that I think gives us a competitive advantage over most of our competitors. For us, this is a big play and big reward potentially."
It should be noted that this interview took place before Microsoft raised their sales forecast for Kinect from 3 million units to 5 million units.
http://www.industrygamers.com/news/xbox-360s-kinect-will-be-sold-out-a-lot-says-ubisoft/
the good indicators keep on coming.
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