I subscibe the the Warren Buffet share market philosophy: find companies that are undervalued, learn all about them and invest a large amount in them (or at least as large as you can afford) and hold on to the stock for a long time. Hence I wouldn't go near Apple even if their latest devices were a roaring success, because Apple stockcan pretty much never be under valued again. In fact Apple stock (like MS stock) can really only every be valued about right or over valued, thus you'll never get massive gains (like 3-5x your initial investment within a year).
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
