No More Heroes is clearly a niche title that will become extremely popular with a small audience of dedicated fans. Even though I'd love to see it join the Wii's growing number of million selling third party title, it isn't terribly likely to do so.
The reason the GTA games after the third became so popular is that they had a premise most people could easily relate to.
A Greek god of war killing monsters? Sounds nerdy...
A giant hamsterdude with a gun and a robot sidekick? Sounds nerdy...
A criminal dude walking on the street popping caps in people's asses? Fuck yeah!
This could be called appealing to the lowest common denominator, but that's not necessarily a bad thing at all. In a way they were the most casual games on the market last gen.
NMH might have some GTA-like features, but it's missing the most important ones, and will be extremely lucky to achieve 10% of the sales of San Andreas or Vice City.
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