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BeLiKeCLuTcH said:

Damn thats a huge banner...


Yes, but it is downtown new york. Notice the pepsi banner right above it is just as large. It needs to be big in order to actually attract any attention with all the competition. I think it's the fact that it's on a Toys R Us that is a bigger deal. If they can get a kinect banner on every single Toys R Us in the US it will sell like nuts.