Why doesn't Sony use their Cat Mascot (Toro) in the West?

[Severance]

this post reminded me of their Cat Mascot called Toro (or Sony Cat if you will) , Sony used him since the Playstation 1 days as a Mascot, no one really heard about him in the West, which leads to my question , why don't they use him?

on japanese PS3's they have him as a news/blog channel on XMB (like what US and UK have as PS Blog)

see here