Why some retailers sell out of Move and others can't seem to sell Move

[Joelcool7]

This depends alot on the consumer. I mean during the N64 era at least where I lived their were demo stations in every store even Costco and Nintendo had a contract with McDonalds which had N64's in store. Similarily when the GameCube launched Nintendo had it in two of the 3 McDonalds in my city, Walmart , FutureShop , Zellers and all the other retailers had demo stations and you know what even though their were no PS2 stations in McDonalds and many of the retailers Nintendo still got its butt handed to it.

I think the big thing about demo stations is that they get impulse buys. Who buys these impulse buys ? (Casual gamers who don't know what they want). Now why do I say that? The hardcore gamers already know what they want to buy they come to the store with that in mind. Sure the hardcore gamer doesn't mind playing a demo but their mind is already made up. That is why the N64 and GameCube didn't do so well despite way more demo's and ads on TV, it didn't matter how much Nintendo pushed it because they were trying to advertise to the hardcore which already knew what they wanted (PS2).

But the Wii started a trend and due to Ellen , Oprah and all the senior citizen magazines and ads aimed at non-gamers suddenly these non-gamers who don't know much about gaming think its cool. Then these non-gamers go to a store say for a Wii or maybe nothing game related like a DVD and they see a Move demo. They play the demo and go cool you know what this works well and is fun I'll buy it. Then they whip out their wallets and purses and purchase it without knowing which games are coming because to be honest they don't really care.

So yes these demo stations will help sales, mainly because both Sony and Microsoft are after the impulsive casual gamer.