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reidlosdog said:

Yes!!! With this logic, I can do anything!!!

I could easily sell anything I want at half the cost because my product is better!!!

Microsoft doesn't "have" to spend that money.  They already make bank on the existing sales.  You put in money to get money, and you invest in things that show a lot of possibilities for growth.  If you believe the product will do well, then you invest in it.  Show me a product that has made more money than it's competitors and didn't have as much commercial time as it's competitiors in it's infancy.

What comes to mind?  Minecraft?  That's about it.  When something actually makes it to a commercial (or into commercialization), it means that it has gone under rigorous analyzing and has been seen as well worth the cost (when speaking of commercializaiton on a national scale, local economy's differ when it comes to this idea).

I have a feeling your going to understand this as much as euphoria.  So, to make it more simple, let's wait 1 week, yeah, 1 week, and tell me what you think about kinect sales.

minecraft is a very recent example, but to goto an older one, we could look at google.  google beat out all its competitors and had very limited advertising.  one of the reason that on of their top competitor (yahoo) even survived was because they owned a lot of google stock, before its ipo, which skyrocketed afterwards

another company that doesnt advertise much (if at all) is berkshire hathoway and theyve been doing pretty darn well.  theres a saying that good product doesnt need to be advertised, and i think google points that out the most.  im not going to argue that advertisement cant help a product, but it certainly isnt necessary for success

i also dont think facebook advertised much either, but im not sure