They shouldn't have slapped the Castlevania name on Lords of Shadow like they did. As a new IP and a more advertised demo, it could have been another Dantes inferno.
As it is now you have people do one of two things:
1. people that don't like castlevania: "Screw that, I don't like castlevania so I ain't buying it"
2. people that like castlevania: "WTF is this SH*T? SELL! SELL! SELL!"