HappySqurriel on 23 October 2010
| szerbijn said: Microsoft is being smart. And everyone else is being fooled. |
Right ...
If it is true that Microsoft is actually trying to avoid pre-launch negative press I certainly wouldn't call this a "smart" move. Strategies like this have been tried several times in a lot of different markets, and (more often than not) it backfires on the company.
The most successful form of marketing is an honest word of mouth campaign; at the same time, the most damaging delivery of negative information is an honest word of mouth campaign. While tricking people into buying into a poor product may save some initial sales, you will lose far more sales in the long run when these people "Talk Trash" about your product whenever it comes up in conversation.
